Alice in Caurumland

01 February 2025

Alice in Caurumland with her gritty, curious and pragmatic attitude is the most poetic and fabulous muse, icon of our Wonderworld full of imagination, creativity, passion, heritage and craftsmanship.

A marvelous fairy-tale from a timeless time, revisited in a contemporary key where purity, dream, energy and the charm of youth represented by Alice, blend with the allegorical codes of Caurum’s DNA, brand image and brand identity.

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